Hauv kev lag luam muag khoom, cov khoom siv yog qhov tseem ceeb ntawm cov khoom muag muag uas nyiam cov neeg siv khoom thiab sib txuas lus cov duab thiab cov txiaj ntsig.Ua tib zoo xaiv cov khoom siv hauv tsev tuaj yeem pab koj ua kom pom zoo thiab hais txog koj cov duab hom, yog li nyiam koj cov neeg tuaj saib.
Qhov kev tshaj tawm blog no yuav tshawb nrhiav seb yuav xaiv cov khoom siv li cas (khoom muag khoom racks) los ntawm kev txiav txim siab txog yam xws li cov ntaub ntawv, xim, tsim, hom khoom muaj nqis, thiab cov neeg tuaj saib lub hom phiaj.Nws yuav muab cov ntaub ntawv sib raug zoo thiab cov ntaub ntawv tseem ceeb los pab koj nkag siab yuav ua li cas txhim kho koj lub hom phiaj kev ua haujlwm.
Peb yuav teb cov lus nug hauv qab no:
※Yuav Ua Li Cas Txhim Kho Hom Duab
※Muab cov piv txwv ntawm lub neej tiag tiag los ntawm cov ntaub ntawv, xim, tsim, hom khoom muaj txiaj ntsig, thiab ntau ntxiv los pab koj nkag siab zoo dua qhov tseem ceeb ntawm hom duab hauv kev muag khoom.
※Muab cov ntaub ntawv cuam tshuam cov vev xaib los ntawm ntau qhov kev xav los pab koj sai sai tau txais cov peev txheej tsim nyog.
Nrog rau ntau tshaj 15 xyoo ntawm kev paub nyob rau hauv lub khw muag khoom zaub props kev lag luam nyob rau hauv Suav teb, peb muaj kev paub sab hauv los muab tswv yim kev yuav khoom tswv yim rau cov tuam txhab tsim thiab khw muag khoom khw muag khoom.
Yog li, cia peb pib.
(Ceeb Toom: Muaj ntau lub npe sib txawv siv los piav txog cov khoom txee. Cov no suav nrog Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, thiab Point Of Purchase. Txawm li cas los xij, rau qhov sib xws, peb yuav xa mus rau Display Rack raws li lub npe convention rau
Cov ntsiab lus:
1. Tshawb nrhiav thiab nkag siab cov neeg tuaj saib lub hom phiaj hauv kev muag khoom muag.
3. Xaiv cov ntaub ntawv hauv kev muag khoom muag uas sib haum nrog cov duab hom.
4. Lub zog ntawm cov xim hauv kev pom kev lag luam.
5.Qhov practicality thiab functionality ntawm showcasing props nyob rau hauv kev muag khoom.
6. Qhov zoo thiab kav ntev ntawm cov khoom siv hauv kev muag khoom pom.
7. Qhov tseem ceeb ntawm hom logos thiab cov cim hauv cov khoom lag luam.
1. Tshawb nrhiav thiab nkag siab cov neeg tuaj saib lub hom phiaj hauv kev muag khoom muag.
Tshawb nrhiav thiab nkag siab cov neeg tuaj saib lub hom phiaj: Ua ntej xaiv cov khoom siv, nws yog ib qho tseem ceeb kom nkag siab tob txog cov neeg tuaj saib lub hom phiaj.Kev nkag siab txog lawv qhov kev nyiam, qhov tseem ceeb, thiab kev ua neej nyob yuav pab koj xaiv cov khoom siv uas muaj suab nrov nrog lawv.Piv txwv li, yog tias koj lub hom phiaj tsom rau cov tub ntxhais hluas ua lag luam zam, koj tuaj yeem xaiv cov khoom siv stylish, niaj hnub, thiab cov khoom tsim tawm tshiab kom tau txais lawv cov xim.
Cov ntaub ntawv siv:
Pew Research Center (www.pewresearch.org)
Nielsen (www.nielsen.com)
Statista (www.statista.com)
2. Kev tsim cov khoom siv hauv tsev yuav tsum ua raws li cov hom phiaj thiab cov neeg tuaj saib.
Yog tias koj lub hom phiaj tsom mus rau qhov yooj yim thiab niaj hnub, koj tuaj yeem xaiv cov khoom ua yeeb yam zoo nkauj thiab ua kom zoo nkauj, zam kev tsim ntau dhau.Ntawm qhov tod tes, yog tias koj lub hom phiaj yog luxurious thiab high-end, koj tuaj yeem xaiv rau kev nthuav tawm cov khoom siv uas muaj cov ntaub ntawv zoo, cov ntsiab lus sib txawv, thiab cov duab tshwj xeeb los tso saib koj cov khoom.Tus tsim ntawm showcasing props yuav tsum pique cov neeg siv khoom txaus siab los ntawm lawv cov tsos thiab qauv, xav txog lub hom phiaj zaj dab neeg thiab tus cwj pwm.
Yees duab: lululemon
Reference Case: Lululemon
Case Link:
Official Website:https://shop.lululemon.com/
Lululemon yog ib hom kev ua kis las uas nyiam tshaj plaws nrog kev tsom mus rau kev qoj ib ce thiab yoga, mob siab rau muab cov khaub ncaws zoo, stylish, thiab ua haujlwm zoo rau nws cov neeg tuaj saib.Lawv txawj siv cov khoom siv hauv lawv lub khw tsim los ua kom haum rau lawv cov hom phiaj thiab cov neeg tuaj saib.
Lululemon lub khw tsim khoom nthuav qhia lub hom phiaj ntawm kev noj qab haus huv, kev loj hlob, thiab kev zam los ntawm lawv cov khoom siv.Lawv siv cov khoom siv niaj hnub thiab niaj hnub xws li hlau racks, cov ntaub ntawv pob tshab, thiab cov teeb pom kev zoo los tsim kom muaj kev lag luam niaj hnub thiab zoo nkauj.
Functional Display Props:
Xav txog lub hom phiaj qhov chaw thiab cov kev xav tau ntawm lawv cov neeg tuaj saib, Lululemon suav nrog cov khoom siv ua haujlwm hauv lawv lub khw tsim.Lawv siv cov khoom siv ua kis las uas txav tau yooj yim, cov khaub ncaws ntau ntau, thiab cov khau khiab kho tau los nthuav qhia ntau yam khoom hauv ntau hom thiab ntau thiab tsawg, muab kev sim yooj yim thiab sim ua.
Qhia txog Brand Story:
Txhawm rau ua kom tau raws li qhov nyiam thiab xav tau ntawm lawv cov neeg tuaj saib lub hom phiaj, Lululemon ntiav cov khoom ntiag tug hauv lawv lub khw.Lawv tuaj yeem siv cov khoom siv ntoo, cov ntaub mos muag, lossis cov duab kos los ntxiv cov ntawv tshwj xeeb thiab kev pom zoo.Cov khoom ntiag tug ntawm cov khoom siv no tsim kom muaj qhov sib txawv ntawm qhov chaw uas sib haum nrog lub hom phiaj thiab cov neeg tuaj saib.
Los ntawm cov ntaub ntawv tshawb fawb no, Lululemon ua qauv qhia yuav ua li cas los tsim cov khoom siv uas haum rau lub hom phiaj qhov chaw thiab cov neeg tuaj saib.Lawv siv cov khoom siv niaj hnub thiab stylish uas qhia txog lub hom phiaj ntawm qhov chaw, muab cov kev daws teeb meem ua haujlwm zoo, nthuav qhia cov dab neeg ntawm cov khoom lag luam thiab cov txiaj ntsig, thiab siv cov ntsiab lus ntawm tus kheej los tsim kom muaj qhov tshwj xeeb ambiance.
Literature References:
Behance:www.behance.net
Dribbble:www.dribbble.com
Retail Design Blog:www.retaildesignblog.net
3. Xaiv cov khoom raws li hom duab
Xaiv cov khoom siv rau cov khoom siv uas haum rau koj cov duab hom thiab cuam tshuam koj lub hom phiaj yog qhov tseem ceeb.Piv txwv li, yog tias koj lub lag luam hais txog kev ruaj ntseg ib puag ncig, koj tuaj yeem xaiv cov khoom siv los ntawm cov khoom siv txuas ntxiv dua tshiab xws li xyoob, duab los qhia, lossis cov yas siv dua tshiab.Qhov no tsis yog tsuas yog ua raws li koj lub hom phiaj qhov tseem ceeb tab sis kuj sib txuas lus koj txoj kev cog lus kom ruaj khov rau cov neeg siv khoom.
Reference Case:
Case Study Links:
Lub Vev Xaib ntawm Aesop:https://www.aesop.com/
Case Study 1: Aesop Qhib 1st Mall-Based Store Hauv Canada
Txuas:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
AESOP KITSILANO (VANCOUVER) LOCATION.PHOTO: AESOP WEBSITE
Aesop yog lub npe khoom kim heev los ntawm Australia paub txog kev siv cov khoom xyaw ntuj thiab cov ntim tsawg.Lawv muab qhov tseem ceeb tshaj plaws ntawm kev xaiv cov ntaub ntawv uas ua raws li lawv cov duab hauv lawv lub khw tsim los qhia txog lawv txoj kev mob siab rau kev ruaj khov thiab muaj txiaj ntsig zoo.
AESOP KITSILANO (VANCOUVER) LOCATION.PHOTO: AESOP WEBSITE
Aesop lub khw tsim qauv feem ntau suav nrog cov ntaub ntawv ntuj xws li ntoo, pob zeb, thiab cov fibers ntuj.Cov ntaub ntawv no yog nyob rau hauv txoj kab nrog lub hom phiaj tsom rau cov khoom xyaw ntuj thiab kev txhim kho kom ruaj khov.Piv txwv li, lawv siv cov txee ntoo, pob zeb countertops, thiab cov khoom zoo nkauj ua los ntawm ntuj fibers los tsim ib qho yooj yim thiab xis ambiance.
Kev xaiv cov khoom siv ruaj khov:
Aesop mob siab rau kev txhim kho kom ruaj khov, thiab yog li ntawd, lawv xaiv siv cov khoom siv ruaj khov hauv lawv cov qauv tsim hauv khw.Piv txwv li, lawv siv cov ntawv pov thawj ruaj khov los yog cov khoom siv rov ua dua tshiab los tsim cov rooj tog zaum thiab kho kom zoo nkauj.Qhov kev xaiv ntawm cov khoom no qhia txog lub hom phiaj kev cog lus rau kev txuag ib puag ncig thiab sib koom cov txiaj ntsig ntawm kev noj qab haus huv nrog cov neeg siv khoom.
AESOP KITSILANO (VANCOUVER) LOCATION.PHOTO: AESOP WEBSITE
Los ntawm cov ntaub ntawv tshawb fawb no, Aesop qhia tau hais tias yuav ua li cas xaiv cov ntaub ntawv raws li hom duab tsim kom pom kev lag luam hauv lawv lub khw.Lawv siv cov khoom siv ntuj tsim, cov khoom siv ruaj khov, thiab ua tiav cov khoom lag luam muaj txiaj ntsig thiab kev nkag siab zoo, tsim kom muaj kev sib raug zoo nrog lawv cov neeg tuaj saib.
Literature References:
Khoom siv ConneXion (www.materialconnexion.com)
Sustainable Brands (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Lub Hwj Chim ntawm Xim nyob rau hauv Visual Marketing
Kev xaiv cov xim rau cov khoom siv yuav tsum sib haum nrog cov duab hom thiab nthuav tawm cov kev xav thiab cov lus xav tau.Txhua xim muaj nws lub ntsiab lus tshwj xeeb thiab kev sib koom siab ntawm kev xav, yog li xaiv cov xim zoo rau koj hom yog qhov tseem ceeb.Piv txwv li, liab tuaj yeem nthuav qhia lub zog thiab kev mob siab rau, thaum xiav yog ntau calming thiab trustworthy.Xyuas kom meej tias cov xim ntawm cov khoom siv ua ke nrog lub hom phiaj tseem ceeb thiab tus cwj pwm ua kom muaj kev sib luag ntawm cov duab hom.
CF TORONTO EATON CENTER LOCATION.PHOTO: APPLE
Reference Case:
Case Link:
Official Website:https://www.apple.com/retail/
Apple lub khw tsim qauv feem ntau muaj cov suab nruab nrab xws li dawb, grey, thiab dub.Cov xim no qhia txog cov khoom lag luam niaj hnub thiab minimalist style, ua raws li kev tsim lub tswv yim ntawm nws cov khoom.Cov khoom siv tso saib xws li cov khoom txee, txee, thiab cov ntsiav tshuaj yog nyob rau hauv cov suab nrov nruab nrab, hais txog cov tsos thiab kev ua haujlwm ntawm cov khoom.
CF TORONTO EATON CENTER LOCATION.PHOTO: APPLE
Hais txog Cov Khoom Xim:
Txawm hais tias Apple siv cov suab nruab nrab hauv lawv lub khw, lawv tseem tsom mus rau qhov tseem ceeb ntawm cov xim ntawm lawv cov khoom.Piv txwv li, lawv siv minimalist dawb los yog pob tshab zaub sawv los ua kom cov khoom xim sawv tawm.Qhov kev sib piv no txhim kho qhov pom ntawm cov khoom thaum tswj kev nkag siab ntawm kev sib koom ua ke hauv khw muag khoom.
Minimalist Design:
Apple muaj nuj nqis tsim minimalist, thiab qhov no kuj tau tshwm sim hauv lawv cov khoom siv.Lawv xaiv kom huv si thiab ntshiab cov duab thiab kab tsis muaj kev kho kom zoo nkauj ntau dhau.Qhov kev tsim qauv no, ua ke nrog cov tones nruab nrab, qhia txog kev niaj hnub thiab sophistication ntawm cov duab hom.
Literature References:
Pantone (www.pantone.com)
Xim Psychology (www.colorpsychology.org)
Canva Xim Palette Generator (www.canva.com/colors/color-palette-generator)
5. Kev ua tau zoo thiab kev ua haujlwm ntawm Cov Khoom Muag Khoom
Ntxiv nrog rau kev nthuav tawm cov duab hom, cov khoom siv yuav tsum muaj kev ua tau zoo thiab ua haujlwm.Xav txog cov kev xav tau ntawm cov khoom lag luam thiab cov neeg siv khoom sib cuam tshuam, xaiv cov khoom siv nrog kev ua haujlwm tsim nyog yog qhov tseem ceeb, xws li cov khoom txee, txee, lossis cov txee ua qauv qhia.Qhov no tuaj yeem muab kev ua lag luam zoo dua, nce kev koom nrog cov neeg siv khoom, thiab txhim kho lub hom phiaj kev ua haujlwm.
PHOTO: MUJI
Reference Case:
Case Link:
Official Website:https://www.muji.com/
Muji yog lub khw muag khoom hauv Nyij Pooj paub txog nws cov khoom siv tsawg, siv tau, thiab ua haujlwm.Lawv ntse siv cov txee tso rau hauv lawv lub khw tsim los muab cov tswv yim tso tawm thiab nthuav tawm cov kev daws teeb meem uas sib haum nrog lawv cov duab hom.
Flexible thiab Adjustable Display Shelves:
Muji cov khw muag khoom feem ntau muaj cov khoom lag luam hloov pauv thiab hloov kho kom haum rau ntau hom thiab ntau thiab tsawg ntawm cov khoom.Cov rhawv no tuaj yeem hloov kho qhov siab, dav, thiab lub kaum sab xis kom ua kom pom cov khoom zoo tshaj plaws thiab ua tau raws li ntau yam kev xav tau.Qhov kev tsim qauv zoo no tso cai rau lub khw tuaj yeem nthuav tawm ntau hom khoom lag luam, muab kev ua lag luam zoo.
Multi-tiered thiab Multi-functional Display Shelves:
Muji nquag tsim cov khoom txee nrog ntau theem thiab ua haujlwm kom siv tau qhov chaw hauv khw thiab cov khoom lag luam.Lawv siv cov txee nrog ntau lub platform lossis txheej txheej los nthuav qhia cov khoom sib txawv lossis ntau thiab tsawg.Qhov kev tsim qauv no muaj ntau txoj kev xaiv zaub thiab txhim kho cov khoom pom.
MUJI'S CF MARKVILLE LOCATION PHOTO: MUJI CANADA VIA FACEBOOK
Mobile Display txee:
Txhawm rau hloov mus rau qhov sib txawv ntawm cov khw muag khoom thiab cov kev xav tau, Muji feem ntau suav nrog cov khoom txawb.Cov txee no feem ntau yog nruab nrog lub log lossis cov casters, tso cai rau cov neeg ua haujlwm hauv khw los npaj thiab kho lawv raws li xav tau.Qhov kev tsim no ua rau lub khw tuaj yeem hloov kho cov duab thiab teeb tsa, ua kom zoo rau cov yeeb yam thiab cov neeg siv khoom txaus.
Integrated Display thiab Storage Functionality:
Muji cov khoom txee feem ntau suav nrog cov khoom sib xyaw ua ke thiab kev ua haujlwm cia.Lawv tsim cov rhawv nrog cov chaw cia khoom ntxiv, cov tub rau khoom, lossis cov txee hloov tau los muab cov khoom cia ntxiv thaum nthuav tawm cov khoom.Qhov kev tsim no ntxiv kev ua haujlwm rau lub khw muag khoom thiab ua raws li cov neeg siv khoom xav tau thiab khaws cia.
Los ntawm cov ntaub ntawv saum toj no, Muji qhia yuav ua li cas siv cov khoom txee nrog kev ua tau zoo thiab kev ua haujlwm hauv khw tsim khoom.Lawv siv cov khoom siv tau yooj yim thiab kho tau, ntau qib thiab ntau qhov ua haujlwm, txawb, thiab kev sib xyaw ua ke thiab cov txee khaws cia, muab cov neeg siv khoom yooj yim, siv tau, thiab hloov pauv kev ua lag luam thaum ua raws li cov khoom lag luam minimalist thiab cov duab siv tau.
Literature References:
Retail Customer Experience (www.retailcustomerexperience.com)
Khw muag khoom Dive (www.retaildive.com)
Khw muag khoom TouchPoints (www.retailtouchpoints.com)
6. Xaiv cov khoom siv nrog cov khoom zoo thiab kav ntev
Xaiv cov khoom siv nrog cov khoom zoo thiab ua haujlwm ntev yog qhov tseem ceeb hauv kev ua kom lawv siv tau ntev thiab tswj kom zoo.Xaiv cov ntaub ntawv zoo thiab cov khoom siv tes ua kom paub tseeb tias cov khoom siv tuaj yeem tiv taus kev siv txhua hnub thiab kev sib tw ib puag ncig.Cov khoom siv ruaj khov thiab ruaj khov tsis yog tsuas yog qhia txog kev tshaj lij ntawm cov khoom lag luam tab sis kuj txuag nqi ntawm kev saib xyuas thiab hloov.
Reference Case:
Case Link:
Official Website:https://www.ikea.com/
Reference Case:https://retail-insider.com/?s=IKEA
IKEA Kev Lag Luam ntawm IKEA Aura - Hauv plawv nroog Toronto (Duab: Dustin Fuhs)
IKEA, Swedish cov khoom vaj khoom tsev muag khoom loj, muaj npe nrov rau nws cov khoom zoo, ruaj khov, thiab ua haujlwm zoo.Lawv muab qhov tseem ceeb ntawm qhov zoo thiab ua haujlwm ntev ntawm cov khoom txee hauv khw tsim kom ntseeg tau tias cov khoom tsim nyog thiab kev nthuav qhia ntev.
Kev xaiv cov khoom siv zoo:
IKEA siv cov ntaub ntawv zoo xws li cov hlau ruaj khov, cov ntoo ruaj khov, lossis cov yas muaj zog los tsim cov khoom txee.Lawv muab cov khoom tseem ceeb nrog cov yam ntxwv xws li compression tsis kam, hnav tsis kam, thiab corrosion kuj los xyuas kom meej tias kev siv lub sijhawm ntev ntawm cov khoom txee.
IKEA Kev Lag Luam ntawm IKEA Aura - Hauv plawv nroog Toronto (Duab: Dustin Fuhs)
Robust thiab Stable Structural Design:
IKEA cov khoom txee feem ntau muaj cov qauv tsim muaj zog thiab ruaj khov kom tiv taus ntau hom thiab qhov hnyav ntawm cov khoom.Lawv siv cov txheej txheem kev sib txuas ntxiv, kev txhawb nqa cov qauv, thiab cov hauv paus ruaj khov kom ntseeg tau tias cov khoom txee tsis wobble lossis qaij thaum siv, tswj kev ruaj ntseg thiab kev nyab xeeb.
Durable Surface Treatment:
Txhawm rau ua kom lub sijhawm ntev ntawm cov khoom txee, IKEA feem ntau siv cov kev kho tshwj xeeb xws li khawb tsis kam, dej tsis kam, lossis stain resistance.Lawv siv cov txheej txheem ruaj khov lossis cov khoom siv los tiv thaiv khawb, dej stains, lossis av uas yuav tshwm sim thaum siv txhua hnub, ua kom lub ntsej muag ntawm cov khoom txee kom huv si thiab ntxim nyiam.
Customizable thiab Replaceable Cheebtsam:
Los ntawm cov ntaub ntawv saum toj no, IKEA qhia txog nws qhov tseem ceeb ntawm qhov zoo thiab ua haujlwm ntev ntawm cov khoom txee.Lawv xaiv cov ntaub ntawv zoo, siv cov qauv tsim muaj zog thiab ruaj khov, ua cov kev kho kom ruaj khov, thiab muab cov khoom hloov tau thiab hloov tau.Lub tswv yim tsim no ua kom muaj kev ntseeg siab thiab ua haujlwm ntev ntawm cov khoom txee, muab cov kev daws teeb meem ntev thiab kev cia siab rau cov khoom nthuav qhia thaum ua raws li cov khoom lag luam zoo thiab ua haujlwm zoo.
Literature References:
Material Bank (www.materialbank.com)
Architonic (www.architonic.com)
Retail Design World (www.retaildesignworld.com)
7. Qhov tseem ceeb ntawm hom logos thiab signage nyob rau hauv kev qhia
Cov khoom siv khoom siv tuaj yeem ua lub platform zoo tshaj plaws rau kev nthuav tawm cov cim npe thiab kos npe, pab cov neeg siv khoom yooj yim txheeb xyuas thiab txuas nrog koj lub hom.Xyuas kom meej tias cov cim npe pom tau meej meej ntawm cov khoom siv thiab ua raws li kev tsim qauv tag nrho yuav pab txhawb kev paub txog hom npe thiab tsim kom muaj lub cim nco txog cov duab hauv lub siab ntawm cov neeg siv khoom.
Reference Case:
Case Link:
Nike Official Website:https://www.nike.com/
Reference Case 1: Design of Nike's concept store "Nike House of Innovation" hauv New York
Txuas:https://news.nike.com/news/nike-soho-house-of-innovation
Yees duab: Maxime Frechette
Nike, tus thawj coj thoob ntiaj teb hauv kev ncaws pob khau thiab khaub ncaws, muaj npe nrov rau nws lub cim Swoosh logo thiab cov khoom tshiab.Lawv txawj ua yeeb yam thiab siv hom logos thiab kos npe rau hauv lawv lub khw tsim los tsim kom muaj kev lees paub thiab kev txheeb xyuas.
Cov khoom lag luam zoo thiab muaj npe logos:
Nike cov khw muag khoom feem ntau tso cov cim npe ntawm qhov nkag lossis hauv qhov chaw tseem ceeb, tso cai rau cov neeg siv khoom txheeb xyuas sai thiab txuas nrog lub npe.Lawv feem ntau xaiv los tso saib lub logo Swoosh hauv qhov loj thiab meej, siv cov xim sib txawv (xws li dub lossis dawb) los tsim qhov sib txawv ntawm cov keeb kwm yav dhau.
Creative siv cov signage:
Nike muaj tswv yim siv cov npe kos npe hauv khw los tsim ib qho chaw tshwj xeeb thiab koom nrog.Piv txwv li, lawv tuaj yeem siv cov cim Swoosh loj loj los kho cov phab ntsa lossis ua ke nrog lwm cov ntsiab lus xws li cov txee, lub teeb, lossis cov duab kos.Qhov kev siv lub tswv yim ntawm kev kos npe no txhim kho qhov pom kev cuam tshuam ntawm hom thiab ntes cov neeg siv khoom nyiam.
Yees duab: Maxime Frechette
Kev nthuav qhia ntawm hom slogans thiab taglines:
Nike nquag nthuav tawm cov lus tshaj tawm thiab cov ntawv sau npe hauv lawv lub khw kom ntxiv dag zog rau cov duab thiab cov txiaj ntsig tseem ceeb.Lawv tuaj yeem nthuav tawm cov lus uas ntxim nyiam ntawm phab ntsa lossis nthuav tawm rooj plaub, xws li "Tsuas Ua Nws," xa cov lus txhawb nqa, kev tshoov siab, thiab lub zog loj.Txoj kev tso saib no ua ke pom qhov muag nrog lub cim npe los txhawb lub hom kev xa xov.
Integrated signage tso saib nyob rau hauv ntau yam channels:
Nike tseem koom ua ke cov cim qhia thoob plaws ntau txoj hauv kev hauv khw tsim khoom kom ntxiv dag zog rau hom lag luam sib xws.Lawv ua ke hauv khw kos npe thiab kos npe nrog cov ntsiab lus pom hauv online, kev siv xov tooj ntawm tes, thiab social media platforms.Qhov kev sib koom ua ke tso saib no pab tsim kom muaj kev sib koom ua ke ntawm cov npe sib koom ua ke thiab txhim kho lub hom phiaj ntawm lub siab ntawm cov neeg siv khoom.
Los ntawm cov xwm txheej saum toj no, Nike ua qauv qhia yuav ua li cas nthuav tawm thiab siv cov cim npe thiab kos npe hauv khw tsim khoom.Lawv ua tiav cov hom kev lees paub thiab kev lees paub los ntawm cov khoom lag luam zoo tshaj plaws, kev siv lub npe muaj tswv yim, cov khoom lag luam cov lus hais thiab cov ntawv sau npe, thiab kev sib koom ua ke cov cim qhia thoob plaws ntau txoj kev.
Literature References:
Brandingmag (www.brandingmag.com)
Logo Tsim Kev Hlub (www.logodesignlove.com)
Logo Lounge (www.logolounge.com)
8. Cov lus xaus
Xaiv cov khoom siv uas haum rau koj cov duab hom yog ib kauj ruam tseem ceeb hauv kev tsim cov duab tshaj lij thiab nyiam koj cov neeg tuaj saib.Los ntawm kev tshawb nrhiav koj lub hom phiaj cov neeg tuaj saib, xaiv cov ntaub ntawv, xim, thiab cov qauv tsim uas zoo ib yam nrog koj cov duab hom, thiab txiav txim siab qhov ua tau zoo thiab ua haujlwm ntev, koj tuaj yeem tsim cov khoom lag luam uas phim koj cov duab hom.Qhov no yuav pab koj nyiam cov neeg siv khoom, qhia cov khoom muaj txiaj ntsig, thiab txhim kho kev muag khoom.
Nco ntsoov, hom khoom sib xws thiab qhov nyiam ntawm koj cov neeg tuaj saib lub hom phiaj yog qhov tseem ceeb thaum xaiv cov khoom siv.Tsis tu ncua saib xyuas kev lag luam tiam sis thiab cov lus tawm tswv yim rau cov neeg siv khoom, thiab hloov kho thiab kho kom zoo raws li qhov xav tau los xyuas kom meej tias koj cov khoom siv tau zoo sib xws nrog koj cov duab hom thiab rov zoo siab nrog koj cov neeg tuaj saib.
Peb yog ib lub Hoobkas davhlau ya nyob twg uas muab ib qho kev daws teeb meem rau cov khoom siv nrog tus nqi zoo.Peb tau cog lus tias yuav muab ntau yam khoom siv rau cov khoom lag luam zoo rau cov khw muag khoom.Txawm hais tias koj nyob hauv cov khau khau, khaub ncaws, lossis cov khoom lag luam hauv tsev, peb muaj cov racks tsim nyog rau koj.Cov khoom siv no yog tsim los siv cov khoom siv ruaj khov kom ntseeg tau tias siv tau ntev thiab zoo nkauj.Tsis tas li ntawd, peb muab cov kev pabcuam customized los txiav cov khoom siv tshwj xeeb raws li koj hom duab thiab cov kev xav tau ntawm kev nthuav qhia.Los ntawm kev xaiv peb cov khoom, koj yuav muaj peev xwm nyiam cov neeg siv khoom, xa cov khoom muaj txiaj ntsig, thiab txhim kho kev muag khoom.Yog tias koj muaj lus nug txog cov khoom siv, thov hu rau peb, thiab peb yuav muab cov kev daws teeb meem zoo tshaj plaws rau koj. rau koj xav tau!
Post lub sij hawm: May-11-2023