Qhov kev teeb tsa ntawm lub khw muag khoom yog hais txog cov khoom siv ruaj khov, cov khoom lag luam, thiab cov khoom lag luam tso tawm hauv lub khw.Kev sib txawv ntawm lub khw muag khoom tuaj yeem cuam tshuam ntau yam ntawm lub khw, nrog rau qhov tseem ceeb tshaj plaws yog cov neeg siv khoom lag luam.Ib lub khw muag khoom tsim nyog tuaj yeem tsis tsuas yog pab koj qhia txog cov khoom muag zoo tshaj plaws hauv khw, tab sis kuj ua rau lub sijhawm yuav khoom thiab txhim kho cov neeg siv khoom.Cov neeg siv khoom nyiam lub khw muag khoom zoo, yog li koj xaiv lub khw muag khoom zoo li cas rau koj txoj kev lag luam?
Niaj hnub no, koj muaj ntau txoj kev xaiv, thiab tshwj tsis yog tias koj paub tus yuam sij rau kev muag khoom muag rau koj lub khw, koj yuav ntxhov siab thiab tsis meej pem los ntawm ntau txoj kev xaiv.
Nyob rau hauv tsab xov xwm no, peb yuav delve tob rau hauv kev pab koj xaiv qhov pom kev merchandising tov (duab rack layout qhia) uas yog zoo tshaj plaws rau koj lub khw muag khoom.Peb yuav teb cov lus nug hauv qab no:
※Dab tsi yog kev muag khoom muag (khoom muag layout)?
※Qhov zoo thiab qhov tsis zoo ntawm ntau lub khw muag khoom layouts
※Yuav ua li cas xaiv qhov zoo layout rau koj lub khw
Nrog rau ntau tshaj 15 xyoo ntawm kev paub nyob rau hauv Suav khw muag khoom zaub props kev lag luam, peb muaj kev paub sab hauv los muab tswv yim kev yuav khoom tswv yim rau cov tuam txhab tsim thiab khw muag khoom khw muag khoom.
Yog li, cia peb pib.
(Ceeb Toom: Muaj ntau lub npe sib txawv siv los piav txog cov khoom txee. Cov no suav nrog Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, thiab Point Of Purchase. Txawm li cas los xij, rau qhov sib xws, peb yuav xa mus rau Display Rack raws li lub npe convention rau
Cov ntsiab lus:
1. Dab tsi yog kev muag khoom muag (khoom muag layout)?
Kev muag khoom pom, tseem hu ua lub khw muag khoom lossis kev tsim khoom muag, yog kev coj ua ntawm kev tsim kom muaj kev sib koom tes thiab pom qhov chaw nyob hauv qhov chaw muag khoom.Nws suav nrog kev tsim cov txheej txheem ntawm lub khw, npaj cov khoom lag luam, thiab xaiv cov teeb pom kev zoo, xim, thiab textures los tsim kom muaj qhov pom kev zoo nkauj uas txhawb kev muag khoom thiab txhim kho kev lag luam tag nrho rau cov neeg siv khoom.Kev muag khoom zoo tuaj yeem nyiam cov neeg siv khoom, txhawb kom lawv tshawb nrhiav lub khw, thiab thaum kawg tsav kev muag khoom.
Ua ntej xaiv qhov layout ntawm lub khw muag khoom, peb yuav tsum xub ua kom meej tias dab tsi yog qhov kev txiav txim ntawm lub khw muag khoom.Los ntawm kev tshawb fawb, nws tsis yog qhov nyuaj kom pom tias feem ntau cov neeg yuav xub saib sab laug thiab tom qab ntawd mus rau sab xis thaum nkag mus rau hauv lub khw muag khoom, thiab txoj hauv kev txav hauv lub khw kuj nyiam txav ntawm sab xis mus rau sab laug counterclockwise.Yog li ntawd, peb yuav tsum muab cov ntsiab lus ntawm kev zoo nkauj thiab kev puas siab puas ntsws.Txhim kho qhov kev paub ntawm cov neeg siv khoom hauv lub khw thiab coj lawv mus rau cov khoom peb xav kom cov neeg siv khoom xav tau.
Cov hauv qab no yuav qhia tsib lub khw muag khoom layouts.Kuv vam tias koj tuaj yeem xaiv qhov tsim nyog tshaj plaws hauv khw muag khoom raws li qhov loj me, khoom, style, thiab lwm yam.
2.Kev taw qhia thiab cov lus pom zoo rau 5 Cov Khoom Muag Khoom Muag Khoom Muag Khoom Muag.
2.1 Free flow layout
Free flow layout yog ib qho kev sim siab los rhuav tshem cov qauv txheej txheem.Tsis muaj kev txiav txim siab txiav txim siab hauv qhov teeb tsa no, thiab cov neeg siv khoom tuaj yeem xaiv lawv tus kheej txoj kev txav mus los.Tau kawg, qhov kom zoo dua ntawm txoj kev no yog tias cov neeg siv khoom yeej yuav mus rau pem hauv ntej ntawm cov khoom uas lawv nyiam tshaj plaws.
Qhov zoo:
1. Haum rau qhov chaw me me
2. Puas yog nws yooj yim dua kom paub cov khoom lag luam uas cov neeg siv khoom nyiam
3. Haum rau cov khw muag khoom muag nrog ob peb yam khoom
Qhov tsis zoo:
1. Tsis muaj peev xwm coj cov neeg siv khoom ncaj qha
2. Ntau yam khoom yuav ua rau lub khw muag khoom
1. Siv Qhov Chaw: Cov qauv pub dawb feem ntau yog siv los tso saib cov khoom ntawm ntau qhov ntau thiab tsawg, duab, thiab xim, yog li nws yog ib qho tseem ceeb uas yuav tsum tau siv tag nrho cov chaw tso saib.Siv qhov siab thiab dav kom ntau li ntau tau los tsim ntau theem thiab ntau lub kaum sab xis tso saib qhov chaw.
2. Categorize cov khoom: Categorize cov khoom kom ceev thiab yooj yim rau cov neeg siv khoom.Cov khoom tuaj yeem muab faib ua hom, muaj nuj nqi, xim, thiab lwm yam.
3. Tsim Visual Effects: Siv cov khoom siv sib txawv thiab cov khoom siv los tsim kom pom kev zoo nkauj.Piv txwv li, thaum tso cov khoom siv hauv chav ua noj, siv qhov chaw simulated chav ua noj los nthuav qhia cov khoom thiab tso cai rau cov neeg siv khoom kom nkag siab zoo txog lawv cov kev siv thiab cov txiaj ntsig.
4. Ua kom muaj kev sib cuam tshuam: Muab cov ntsiab lus sib tham sib rau hauv cov zaub kom koom nrog cov neeg siv khoom.Piv txwv li, thaum nthuav tawm cov khoom siv hluav taws xob, teeb tsa thaj chaw ua haujlwm kom tso cai rau cov neeg siv khoom kom paub txog cov khoom nta.
5. Hloov Kho Cov Ntawv Qhia: Tsis tu ncua hloov tshiab qhia raws caij nyoog, hnub so, lossis kev tshaj tawm.Qhov no tuaj yeem ua rau cov neeg siv khoom txaus siab thiab ua rau lawv zoo siab thiab xav tsis thoob.
2.2 Daim phiaj khw layout
Stainless hlau yog cov hlau alloy feem ntau muaj hlau, chromium, npib tsib xee, thiab lwm yam khoom me me.Cov hauv qab no yog qhov zoo thiab qhov tsis zoo ntawm cov khoom siv Stainless Hlau:
Qhov zoo:
1 .Cov neeg siv khoom tuaj yeem nce lawv lub sijhawm tshawb xyuas hauv khw
2. Koj tuaj yeem xaiv qhov chaw tshaj tawm cov khoom lag luam uas cov neeg siv khoom tuaj yeem pom lawv
3. Cov txheej txheem no tau ua tiav hauv kev xyaum
4. Haum rau ntau yam khoom, ntau lub khw muag khoom
Qhov tsis zoo:
1. Cov neeg siv khoom yuav tsis tuaj yeem nrhiav cov khoom lawv xav tau ncaj qha
2. Cov neeg siv khoom yuav tsis nyiam koj lub khw cov khoom lag luam
3. Kev paub txog kev yuav khoom yog tsawg
Cov lus qhia:
1. Siv cov txee zoo ib yam thiab cov khoom siv sib xws: Ib daim phiaj layout cia siab rau cov qauv zoo ib yam ntawm cov khoom siv thiab cov txee, yog li xyuas kom koj siv tib hom khoom siv thiab txee rau hauv lub khw.
2.Siv cov kab ncaj nraim: Cov kab ncaj nraim pab cov neeg siv khoom taug kev hauv lub khw thiab ua kom yooj yim nrhiav qhov lawv tab tom nrhiav.Xyuas kom koj cov aisles dav txaus kom haum rau lub tawb nqa khoom thiab lwm tus neeg siv khoom.
3. Tsim cov ntsiab lus focal: Siv cov kaus mom kawg thiab lwm yam khoom siv los tsim cov ntsiab lus focal thoob plaws hauv lub khw.Qhov no yuav pab rub cov neeg siv khoom thiab ua kom lawv koom nrog koj cov khoom muag.
3. Siv cov kos npe: kos npe yog qhov tseem ceeb hauv txhua lub khw muag khoom, tab sis nws tseem ceeb tshwj xeeb tshaj yog nyob rau hauv daim phiaj layout.Siv cov cim qhia los pab cov neeg siv khoom nrhiav lawv txoj hauv kev ncig lub khw thiab nrhiav cov khoom tshwj xeeb.
Khaws nws kom zoo: Ib daim phiaj layout nyob ntawm lub koom haum thiab sib xws, yog li xyuas kom koj lub khw muag khoom zoo thiab huv si.Tsis tu ncua restock txee thiab xyuas kom meej tias txhua yam nyob rau hauv nws qhov chaw.
Los ntawm kev ua raws li cov lus qhia no, koj tuaj yeem tsim kom muaj txiaj ntsig zoo thiab muaj txiaj ntsig zoo hauv khw muag khoom uas yuav pab koj ua kom koj qhov muag tau zoo tshaj plaws thiab muab kev ua lag luam zoo rau koj cov neeg siv khoom.
Qhov zoo:
1.Haum rau cov khw muag khoom me me
Qhov tsis zoo:
1. Lub khw layout yog ntau compact, cov neeg siv khoom kev lag luam poob qis
Cov lus qhia:
1. Tsim kom pom cov duab pom tseeb: Siv cov cim kos npe thiab cov duab pom los pab coj cov neeg siv khoom hauv khw, qhia txog cov khoom tseem ceeb thiab kev tshaj tawm.
2. Pab pawg muaj feem xyuam rau cov khoom:Muab cov khoom zoo sib xws ua ke yuav ua rau nws yooj yim rau cov neeg siv khoom nrhiav qhov lawv tab tom nrhiav.
3. Tso cai rau ntau qhov chaw:Lub kaum sab xis ntawm lub pob txha pob txha tuaj yeem ua rau nws xav tias dav dua li cov txheej txheem ib txwm muaj, tab sis nws tseem ceeb heev kom muaj chaw txaus rau cov neeg siv khoom txav mus los ntawm lub khw.
4. Xav txog teeb pom kev zoo:Teeb pom kev zoo tuaj yeem ua lub luag haujlwm tseem ceeb hauv kev tsim kom muaj kev txais tos thiab koom nrog huab cua hauv cov txheej txheem herringbone.Siv ib qho kev sib xyaw ua ke ntawm cov teeb pom kev zoo thiab tsom teeb kom pom cov khoom tseem ceeb thiab cov lus qhia.
Zuag qhia tag nrho, herringbone layout yog ib qho kev xaiv zoo rau cov khw muag khoom uas xav tsim kom muaj kev pom kev zoo thiab kev ua lag luam zoo thaum ua kom siv lawv qhov chaw hauv pem teb.
Lub khw muag khoom hauv khw muag khoom layout, tseem hu ua boutique khw muag khoom layout, yog ib yam ntawm free flow layout, uas zoo heev txhim kho cov neeg siv txoj kev ywj pheej, lawv muaj peev xwm yuav complementary khoom nyob rau hauv ntau hom hom, peb yuav siv fixtures, phab ntsa, aisles. , thiab lwm yam los tsim kom muaj kev nkag siab ntawm lub khw me me hauv khw.
Qhov zoo:
1. Zoo heev ua rau kev muag khoom muag
2. tuaj yeem hais txog cov qauv ntawm cov hom sib txawv
Qhov tsis zoo:
3. Cov neeg siv khoom yuav tsis taug kev los ntawm tag nrho lub khw
4. Nws yog qhov nyuaj rau cov khw muag khoom kom muaj kev txiav txim kom meej rau kev faib khoom
Cov lus qhia:
1. Tsim kom muaj lub npe meej meej: Lub khw-hauv-khoom yuav tsum muaj cov khoom lag luam sib txawv raws li qhov chaw muag khoom loj dua tab sis kuj muaj qhov tshwj xeeb txaus kom sawv tawm.
2. Kev siv qhov chaw siab tshaj plaws: Qhov chaw feem ntau txwv hauv khw-hauv-khoom, yog li nws tseem ceeb heev uas yuav tsum siv qhov chaw muaj txiaj ntsig zoo.Siv ntau yam khoom siv thiab rooj tog zaum los tsim kom muaj qhov chaw ua haujlwm zoo thiab txaus siab.
3. Muab kev paub zoo rau cov neeg siv khoom tsis sib haum: Kev hloov pauv ntawm qhov chaw muag khoom loj dua thiab cov khw muag khoom hauv khw yuav tsum tsis muaj seamless, nrog rau txoj hauv kev ntshiab thiab kev sib koom ua ke uas tswj hwm kev lag luam tag nrho.
4. Kev nthuav qhia cov khoom: Cov khw hauv khw feem ntau siv los nthuav qhia cov khoom tshwj xeeb lossis kev sau, yog li nws yog ib qho tseem ceeb uas yuav tsum tau nthuav tawm cov khoom kom zoo nkauj thiab nyiam.Siv cov yeeb yam muaj tswv yim thiab teeb pom kev zoo los qhia txog cov khoom.
5. Tsim kom muaj kev paub tshwj xeeb: Cov khw hauv khw yog tsim los tsim kom muaj kev paub tshwj xeeb thiab txhawb nqa kev ua lag luam.Siv cov khoom siv tshwj xeeb thiab kho kom zoo nkauj los teeb lub khw hauv khw sib nrug ntawm qhov chaw muag khoom.
Los ntawm kev ua raws li cov lus pom zoo no, cov khw muag khoom hauv khw tuaj yeem muab kev koom tes thiab kev ua lag luam rau cov neeg siv khoom thaum tseem tsav kev muag khoom rau lub hom phiaj.
2.5Geometric khw muag khoom layout
Qhov no yog qhov kev tsim tswv yim tshaj plaws ntawm cov khw muag khoom tam sim no.Nws lub hom phiaj kev muag khoom tseem ceeb yog tsom rau cov tub ntxhais hluas tiam tshiab.Qhov kev teeb tsa ntawm lub khw muag khoom no yuav tsum tsis yog tsuas yog siv zog rau hauv kev teeb tsa, tab sis kuj ntxiv qhov tshwj xeeb hauv cov khoom siv thiab kho kom zoo nkauj ntawm lub khw.
Qhov zoo:
1. Nws tuaj yeem nyiam cov tub ntxhais hluas mus kav khw
2. Pab tsim kom muaj tus kheej hom
Qhov tsis zoo:
1. Tsis haum (rau cov neeg siv khoom tsis zoo), rau cov khw muag khoom zoo li no yuav txawv dhau
2. Qhov chaw khib nyiab, siv qhov chaw tsawg
1. Siv cov kab huv si thiab cov duab yooj yim: Geometric layouts cia siab rau cov duab yooj yim thiab cov kab huv si los tsim kom muaj kev zoo nkauj thiab niaj hnub.Siv cov duab plaub, squares, thiab daim duab peb sab los tsim kev nthuav qhia thiab kev npaj cov khoom.
2. Tsim cov ntsiab lus focal: Geometric layouts tuaj yeem ua siab tawv thiab ntxim nyiam, yog li siv qhov no rau koj kom zoo dua los ntawm kev tsim cov ntsiab lus focal hauv koj cov duab.Siv asymmetry thiab qhov chaw tsis zoo los kos lub qhov muag rau qee qhov chaw ntawm lub khw.
3. Ua si nrog qhov siab thiab qhov tob: Geometric layouts yog qhov zoo rau kev tsim qhov siab thiab qhov tob hauv koj cov duab.Siv cov txee dai khaub ncaws, cov khoom dai, thiab lwm yam khoom siv ntxiv rau koj lub khw.
4. Siv cov teeb pom kev zoo los qhia cov lus qhia: Teeb pom kev zoo tuaj yeem ua rau txhua qhov sib txawv hauv cov khoom lag luam geometric.Siv lub teeb tsom teeb thiab lwm yam teeb pom kev zoo los qhia koj cov duab thiab kos xim rau qee qhov chaw ntawm lub khw.
5. Khaws nws kom zoo: Txawm hais tias geometric layouts tuaj yeem muaj tswv yim thiab tshwj xeeb, nws yog ib qho tseem ceeb kom khaws cov khoom kom zoo thiab yooj yim rau kev taw qhia.Xyuas kom tseeb tias muaj qhov chaw txaus ntawm cov lus qhia thiab cov khoom lag luam tau sau meej meej thiab teeb tsa.
3. Cov lus xaus
Hauv kev xaus, kev tsim cov txee tsim nyog hauv lub khw muag khoom yog qhov tseem ceeb rau kev tsim kom muaj kev lom zem ua lag luam rau cov neeg siv khoom thiab ua kom muaj kev muag khoom zoo tshaj plaws.Thaum txiav txim siab ntawmshelving cov ntaub ntawv, nws yog ib qho tseem ceeb uas yuav tau xav txog qhov durability, aesthetics, thiab nqi-zoo.Tsis tas li ntawd, qhov sib txawv ntawm lub khw muag khoom tuaj yeem muaj qhov zoo thiab qhov tsis zoo nyob ntawm seb hom khoom muag thiab lub hom phiaj cov neeg siv khoom.Cov khw muag khoom yuav tsum ua tib zoo tshuaj xyuas lawv lub khw cov kev xav tau thiab xaiv cov txheej txheem txee uas ua kom pom lawv cov khoom lag luam zoo thiab tsim kom muaj qhov chaw zoo nkauj thiab pom kev zoo rau cov neeg siv khoom.Thaum kawg, nrhiav kev taw qhia los ntawm cov kws tshaj lij hauv kev lag luam muag khoom lag luam tuaj yeem pab tau zoo hauv kev txiav txim siab paub thiab ua kom zoo ntawm lub khw muag khoom layout.
Post lub sij hawm: Mar-02-2023